BCU Iconography

On the heels of a brand refresh by another agency, the team at BCU tasked Malley to create a massive icon library that visually related to the updated logo. Taking our cues from the line styles and color palette of the refreshed brand, we set out to illustrate the long list of icons needed to complete the set. The resulting 120-icon system of custom illustrations serves to ground the brand visual language across mediums. And it continues to grow as new needs arise.
Brand Identity