Christian Investors Financial

Our work with Christian Investors Financial—the financial services arm of the EFCA—began almost two years ago with a directive to refresh the brand without changing the logo or colors. Through many individual projects over time, and culminating in a recently launched new website, we have been able to re-invent CIF's visual identity to more accurately reflect the types and quality of services offered, as well as the financial nature of the ministry.
New icons for CIF's three pillars, a pillar-specific color coding system, revamped typographic styles, new image styles and the curation of high quality original images contribute to a more cohesive brand.

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Digital Design, Video