Shelter Identity System

When our former office roommates, Shelter Architecture, asked us to help re-imagine their logo, we set out to find the simplest—and yet least cliche—visual that would illustrate the key concepts of the name and brand. The solution features a custom font crafted from ¼ circles and straight lines, from which we were able to isolate one segment and magnify it to create a simple shelter. The logo also includes a few subtle, unexpected modifications to letter forms that emphasize customization.
Brand Identity, Print