Reverie Holiday Roast

The holidays take you places—sometimes it’s a roadtrip or a flight away, and other times it just takes you back to bygone memories: wool sweaters, the long snowy driveway to grandma’s house, or family board games where your Uncle Burt was always a little too invested in the outcome.

For eight years now, we’ve teamed up with Almanac Coffee to make a holiday roast to help people slow down and savor the holidays. But this year, we tried to dust off all the good vibes from yesteryear’s holidays and channel them into a single nostalgic theme.

Inspired by vintage food packaging and ephemera, Reverie was crafted to feel like a hug from Grandma. A snow-capped cabin illustration evokes memories of the drive up to extended family celebrations, and a warm script typeface for the title pairs up with sans-serif fonts that echo the well-worn pages of a mid-century cookbook.