Grilled Cheese Society

Nextbite is home to a family of virtual brands that enable restaurants to drive more revenue out of their existing kitchens. The in-house creative team asked us to help reimagine The Grilled Cheese Society's brand system.
As the company's second best seller, Nextbite was looking to "bring life, energy, color, youth and vibrance to the brand" via a new "West Coast beachy vibe." Our solution leans heavily on simple, retro colors and shapes, strong typography and a variety of supporting visual elements to accentuate this classic comfort food.
Brand Identity