MinnyRow Market

Founded in the midst of the many challenges of 2020, MinnyRow Market's owners, Peter and Dana Smith, set out to "provide small-scale local food companies a new venue to showcase their craft and share their story—providing an easy and convenient way for consumers to shop local."
We were asked to create a brand that would help "sell main street Minnesota," and bring the new downtown Hopkins location to life. The resulting flexible identity system, illustrations and space branding combine the classic feel of a vintage deli with a modern, friendly boutique grocer.
Brand Identity, Environmental