HALCON Furniture

From a sprawling headquarters and manufacturing facility in Stewartville, MN, HALCON Furniture makes "precision tailored workplace furniture of enduring quality." The company's core brand mark, as you might expect, is as minimal, simple and angular as the furniture it represents. The team at HALCON challenged us to build a visual identity around that wordmark that would still emphasize precision—but also incorporate hints of heritage and company pride. The expanded visual toolkit was applied to a wide variety of corporate apparel and collateral.