In 2019, the foundations were poured for a new Bank of Cashton building that will serve as a community hub well into the future. The Bank of Cashton has been part of its Wisconsin town's history for the last 110 years.
Coinciding with the new buildout, we were tasked to create a brand identity system that communicates this legacy to key audiences. Inspired by the past yet looking toward the future, the new system revolves around an updated shield and monogram from past branding, with modern twists throughout.
