Pégoud Watches

The Pégoud watch collection celebrates the story of French aviator and WWI Pilot Adolphe Célestin Pégoud. Given the nickname King of the Sky, Pégoud was a figure symbolizing fearlessness, charming gusto and adventure. An idol in an era of bravery, the Pégoud collection showcases a timeless, intricate style and the story of a daring hero.

We were tasked to create a brand expansion system that could be applied to limited edition timepieces, packaging, and digital and e-Commerce platforms.

The brand system took great inspiration from early 1900s French graphics and typography. A typographic pattern alludes to wheat-pasted advertisements that were popular throughout the era to share aviation events and goods. Hand-drawn illustrations mimic the classic copperplate etchings found throughout newspapers sharing the stories of aviation feats and adventures. A regal icon nods to Pégoud's king status while a looping infinity symbol gives credit to the infamous loop he pioneered in the sky.

The system comes together with beautiful timelessness to celebrate the heritage and pride behind pilot culture.