The team behind ONE asked us to help create a brand that would drive a diverse variety of people to the North Loop taproom to be welcomed warmly, drink and learn about great beer, and become loyal ambassadors. Our solution utilizes the circle as a symbol of unity and a representation of components of the fermentation process. The identity system's style pays homage to the warehouse district's industrial heritage, and the brand also includes supplemental circle badges that celebrate locality and tools of the trade.
